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The UNRTH Press Kit: Brand. Strategy. Revenue.
UNRTH Strategic Design is a science-backed brand & growth studio for industrial and energy companies. We combine neuroscience, creative systems, and automated sales funnels to turn unclear brands into revenue engines—without relying on referrals or luck. Founded in 2013 by Amanda Leon (Cognitive Neuroscience; Executive business training; ArtCenter design pedigree), UNRTH has delivered strategy, brand transformation, and sales automation across oil & gas, industrials, and enterprise B2B.
Updated: January 20, 2026
What We Do Is In Our Name
UN·RTH [un-earth] verb: to dig up, unearth, or uncover the deepest truth that solves business issues at their root with creativity, innovation, and thoughtfulness
The Data Sheet
| Company Name | UNRTH Strategic Design |
|---|---|
| Founded | 2013 |
| Founder | Amanda Leon |
| Locations | Houston, TX • St. Petersburg, FL • Los Angeles, CA |
| Specialties | Oil & Gas Marketing, Sales Funnel Automation, B2B Creative Strategy, Marketing Automation, Neuromarketing, Corporate Branding & Storytelling, Innovation Strategy |
| Website | unrth.com |
Sound Bites for the Record
Amanda Leon, Founder of UNRTH, offers sharp, insightful commentary on branding, business, and innovation. Here are some highlights:
Short & Punchy
- “Good design isn’t decoration—it’s decision-design that increases win-rates.”
- “Confused brands bleed margin. Clarity multiplies momentum.”
- “In B2B energy, trust is the conversion event. Story is the delivery vehicle.”
The Longer Take
- “Dear Oil & Gas CEOs, The industry isn’t old. Your marketing is... Brand matters now more than ever. And B2B doesn’t mean boring.”
- “Stop hiring designers before you hire a strategist. A good logo won’t fix a broken offer. A gorgeous website won’t fix unclear positioning. You don’t need more noise—you need alignment.”
- “Your online reputation speaks before you make the handshake deal. Make sure it commands the respect you deserve and the dedication you have.”
Story Angles & Expert Takes
Amanda Leon and UNRTH offer compelling, ROI-focused angles for features on industrial innovation, B2B strategy, and entrepreneurship.
- Decision Design: The Neuroscience of B2B Buying: What decision-makers actually respond to—and using cognitive biases knowledge to build brands that command respect—and sell.
- From Rigs to ROI: Brand-Led Funnels for Energy: Modernizing oilfield sales with narrative clarity, field-to-boardroom alignment, and automation that reduces friction.
- Beyond the Logo: Building a Trust Architecture: Turning technical specs into executive confidence with credible claims, proof stacks, and spec-first UX. The science of creating brands that build trust, authority, and measurable revenue in the trillion-dollar oil & gas industry.
Our Arsenal: High-Stakes Strategic Engagements
UNRTH provides high-impact strategic services tailored for B2B leaders who are done with incremental gains and are ready for market dominance.
The Strategist in the Arena
Amanda Leon
Founder & Head of Strategy
Amanda Leon isn't your typical creative strategist. With an academic arsenal that includes Cognitive Neuroscience, International Affairs, and a pedigree from the prestigious ArtCenter College of Design and an executive MBA program, she approaches marketing with a scientific ruthlessness rarely found in the creative world. This fusion of science, art, and business is the engine behind UNRTH's proprietary methodologies.
Her firsthand experience in the trenches of the oil and gas industry with French giant Vallourec gives her an unfiltered understanding of the B2B landscape. Outside the war room, Amanda is the author of “How To Make Him Chase You” and a world-traveling polo player on a mission to compete at every club on the planet (205+ and counting). Her journey from a humble Texas upbringing to a globe-trotting strategist is a raw narrative of ambition, grit, and the relentless pursuit of the unorthodox.
The Minds Behind the Method
William Daniel
Co-Founder, Advisor
A U.S. Navy veteran forged over eight years of service, William brings an operator's discipline and an unrelenting entrepreneurial drive to build winning systems for our clients.
LinkedIn
Jason Wurz
Co-Founder, Head of Sales
Jason forges high-ticket service businesses into undisputed market leaders, leveraging brand content to deliver 150% revenue growth and command #1 Google rankings.
LinkedIn
Bernadette (Benny) Pantaleon
Head of Advertising
Managing over $1M in ad spend, Bernadette weaponizes data and performance-driven strategies to deliver exceptional ROAS and make every advertising dollar a force multiplier.
LinkedInProof in the Pipeline: From Confusion to Conversion
Hondo Resources: Forging Digital Authority in Oil & Energy
The Bleed: Hondo's growth was choked by a digital presence that screamed 'outdated.' A slow, unoptimized website and chaotic messaging meant they were invisible online, losing critical water transfer service contracts to hungrier competitors.
The Fix: UNRTH executed a full-scale digital assault. We forged cohesive brand armor, engineered a new high-performance website with story-driven copy that hits hard, and aligned their entire narrative battlefront across YouTube, LinkedIn, and Facebook.
The Win: The new digital machine is light-speed faster. Hondo's brand now speaks with one voice, projecting the authority of an industry leader and capturing market share that was previously surrendered.
Trusted by Industry Titans
UNRTH is the strategic partner for leaders in the industrial and energy sectors who refuse to blend in.
GMI Group
Hondo Resources
PJS of Houston
Wilhelm Maass
Ellison Fluid Calipers
Downloadable Assets
Click any image to view and download the full-resolution version for press use.
In the Headlines
Amanda Leon's dynamic insights and unorthodox journey have been featured across various platforms:
- Discoursers Podcast: "Episode 22: Maximum Miles Per Passion | Amanda Leon" (February 7, 2022) - An interview covering her diverse interests, from polo to marketing and cognitive neuroscience.
- Polo Lady Magazine: "Fated to Ride" (Winter 2021) - A two-page spread detailing Amanda's unique journey and passion for polo.
- Los Angeles Times: "Ambition meets pageantry for locals Amanda Alissa Perez..." (January 12, 2013) - Feature on Amanda's community engagement and professional aspirations during her time as Miss Pasadena USA.
From the UNRTH Playbook
Explore insights, case studies, and design philosophy from the UNRTH blog on strategic design and market innovation:
- Client Case Studies Design Lab + Agency - Featuring detailed success stories with B2B Oil + Energy, Industry, Health + Wellness, Food + Restaurant, and Sports + Automotive clients.
- UNRTH's Design Story - Delving into the philosophy of colliding business, science, and art for profit.
- Oil & Gas Industry Design & Marketing Portfolio - Showcasing specialized work in the B2B and industrial sectors.
The Deep Dive
Get in Touch
For all media inquiries, please contact:
Kevin Lourd
PressBeat PR